Digital innovation is constantly changing the car business. A dealership can no longer simply post stock to its website and expect that to be enough to bring in buyers. The internet opens up a world of possibilities, and it takes a well-executed, coordinated effort to truly capitalise on its potential and draw attention to everything […]

This session will focus on the theme of Marketing ROI: how dealers can and should be measuring and optimising their online marketing investment to spend smarter and more efficiently. Our expert panel includes Nigel McMinn (COO of Lookers), Diego Sanson (CarGurus’ VP of International Business Development) and Jeremy Evans (Managing Director of Marketing Delivery) – […]